EuroComm15: 6 Good Reasons to Attend!

6 good reasons for you to join us:

1. Value: Two days with communication experts, interacting with peers, plus lunches and networking reception – £320 if you are a member of IABC or a partner organisation – if not £480 – and for only an extra £95 you can join IABC as well. Bargain!

2. Approach: Focus on the often overlooked upward and lateral communication: listening to employees, customers and other stakeholders and sharing best practice through short snappy TED’s and panel conversations plus your own power to contribute and discuss throughout.

3. Content: Engagement, addressing social media legal challenges, improving customer experience, the power of mobile apps, challenges of a diverse workforce – just some of the latest thinking and new solutions.

4. Perspective: The best from European speakers to give you a wider perspective and a special session on communicating across cultural and geographic boundaries to help you become an international communicator.

5. Career: You may be a communicator on the internal or external side – but the future suggests these roles will become closer so, here is your chance to learn new skills and bring back fresh ideas to your own organisation.

6. Action: Have you ever left a conference with enthusiasm which fades when work hits next day? Our focus will be to ensure that you note learning points throughout and leave with a practical action plan to put in place on your return. Result!

Of course you are busy – but you need to take the time to learn and grow – both to benefit your organisation and your own career.

Communication Par Excellence: At the Leadership Table with Russell Grossman

Join us on Thursday March 26, from 6:30 to 9:30 pm.
American University of Paris, Combes Building Room C-104, 6 rue du Colonel Combes, Paris 75007

SIGN UP FOR YOUR SEAT NOW!
Members and AUP students: Register for FREE
Non-Members: Online registration 35 Euros (40 Euros at the door)

Russell Grossman will speak on how to efficiently manage communications across various units. Russell Grossman is the Communications Director for the UK Government’s Department for Business.

We will announce our EuroComm15 scholarship recipient(s) with our regional Chair, Michael Nord, who will also visit from the Netherlands. Michael is leading one of Europe’s signature conferences for professional communicators in London on 12-14 April and will share highlights of this bi-annual conference, which coincides with the 800th anniversary of the Magna Carta this year.

For more information on the evening.

Communications Par Excellence – at the leadership table with Russell Grossman

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Join us on Thursday March 26, from 6:30 to 9:30 pm and learn from Russell Grossman.
American University of Paris, Combes Building Room C-104 6 ave Colonel Combes Paris 75007

Russell Grossman, Group Director of Communications for the UK government’s Department for Business, Innovation & Skills, and the Chair of IABC’s International Executive Board will be in Paris on March 26, 2015. To coincide with his visit, IABC France is organizing a seminar to tap on his expertise and experience as a well-respected senior communication professional.

Russell is responsible for communications strategy and standards across its 48 agencies, and non-departmental public bodies. He administers and manages an annual communications spend of £30M with an overall 625 strong staff, covering campaigns, media relations, internal communications, digital communication, stakeholder engagement and corporate communications. Actively involved in IABC since 2002, holding various board positions, he is currently the global chair for the 13,000 member strong global association of business communicators.

As a senior communications manager with budget and team responsibilities, how are you strategically aligning your communication operations to your organizational goals? Are you running communications like a business-critical service, with a say at the leadership table?

Join Russell to learn how he is doing this with a communications management model that achieves results and saves thousands for the UK government! Currently in the second phase, extending to the Civil Service, he has set about defining the way government practises organizational communications and leadership communications to have real impact.

Russell will speak about the model he introduced to transform internal communications and leader engagement across the UK Government’s 354 bodies with 395,000 people, including some 4,000 communicators.

Program
6:30 pm Registration & Get to Know Russell & Michael
7:25 pm Welcome and Introductions
Brief Keynote
Presentation & Talk by Russell Grossman
Q&A
8:30 pm Michael Nord on EuroComm15
IABC Fr EuroComm15 Scholarship Recipient(s)
8:50 pm Networking Resumes
9:30 pm End

Who Should Attend – Communication Professionals Who Are:
• Strategic advisors & consultants with communication businesses and agencies
• Budget owners and team managers of large global companies and multi-lateral organizations
• Generalists aspiring to senior managerial and corporate roles
• Masters students in organizational/internal and corporate communication

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We will also announce our EuroComm15 scholarship recipient(s) with our regional Chair, Michael Nord, who will also visit from the Netherlands. Michael is leading one of Europe’s signature conferences for professional communicators in London on 12-14 April and will share highlights of this bi-annual conference, which coincides with the 800th anniversary of the Magna Carta this year.

To Follow IABC France Professional Development Events:
• www.france.iabc.com
• @iabc_france
• IABC France emailers
• IABC France LinkedIn groups

EuroComm 2015 is just days away!

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Don’t wait another minute. Sign up now for EuroComm 2015. So much value in store! If you’re an IABC member you can win a scholarship! Or join today! Register now!

Meet Michael Nord, Regional Chair of IABC EMENA, who’s leading this signature conference this year. Michael will be in Paris on 26 March to give us a firsthand insight on what’s in store.

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Interactive games show how strategic communications impact organizational performance

An Interactive evening led by Stephen Welch, communications consultant and Michael Ambjorn, entrepreneur and Global IABC Vice-Chair

How do you make communicators understand that less is more?

Our January 28 seminar leaders started by asking the audience to stand up. Then told those who think it’s okay to include 11 different points of information in a press release should to sit down.
Nobody sat. The countdown continued.
When they hit number 5 some audience members started sitting. The point of the exercise? To illustrate that communications messages, such as press releases, work much better when they include fewer ideas.

Entitled “#11 Ways Strategic Communication Impacts Organizational Performance,” the evening focused on key findings from the team’s 600-page report on how to improve performance via better communications. The findings were based on data culled from 81 organizations across 10 countries. Other points made by Welch and Ambjorn:
– Engage the audience in conversation. Dialogues, not monologues, boost interest.
– Speak in plain language, not corporate jargon.
– Focus on your audience and get to know them better by conducting some basic market research.
To illustrate this point, the leaders asked each of us to physically move to different parts of the room and then talk with the people we found ourselves next to. The result? We saw that asking people “basic human questions” allows us to tailor our messages to a particular audience.
– Help managers communicate better to inspire their people. Don’t get distracted by new tools and technology, like Yammer (a private social network that helps employees collaborate).
– Clarify what each communication channel is used for, to use each one more productively.
– Reflect before choosing the messenger. Sometimes one particular person can more credibly deliver a message than another.
– Add value by offering different points of view on a subject that you’re communicating about.
Here, the team asked us to each draw a chicken, an owl and an eagle. When we finished, the majority of the audience had drawn the profile of a chicken, an owl head-on and an eagle in flight. The idea behind this exercise: communicators tend to look at subjects from one point of view.
– Tell your story compellingly.

In closing the seminar, Welch and Ambjorn underlined the idea that a human-interest approach to communications will trigger an emotional connection. They also reminded us that as communicators, we should align all our communications to enhance the overall performance of each.

Feedback from workshop by Michael Ambjorn and Stephen Welch.

Feedback from workshop by Michael Ambjorn and Stephen Welch.