EuroComm15: 6 Good Reasons to Attend!

6 good reasons for you to join us:

1. Value: Two days with communication experts, interacting with peers, plus lunches and networking reception – £320 if you are a member of IABC or a partner organisation – if not £480 – and for only an extra £95 you can join IABC as well. Bargain!

2. Approach: Focus on the often overlooked upward and lateral communication: listening to employees, customers and other stakeholders and sharing best practice through short snappy TED’s and panel conversations plus your own power to contribute and discuss throughout.

3. Content: Engagement, addressing social media legal challenges, improving customer experience, the power of mobile apps, challenges of a diverse workforce – just some of the latest thinking and new solutions.

4. Perspective: The best from European speakers to give you a wider perspective and a special session on communicating across cultural and geographic boundaries to help you become an international communicator.

5. Career: You may be a communicator on the internal or external side – but the future suggests these roles will become closer so, here is your chance to learn new skills and bring back fresh ideas to your own organisation.

6. Action: Have you ever left a conference with enthusiasm which fades when work hits next day? Our focus will be to ensure that you note learning points throughout and leave with a practical action plan to put in place on your return. Result!

Of course you are busy – but you need to take the time to learn and grow – both to benefit your organisation and your own career.

Learnings from the elevator pitch soirée

A couple of years ago I attended an elevator pitch event organized by Bernadette Martin, Brand Strategist and Founder of Visibility Branding, whom I had met at several IABC France conferences. Back then, I was looking for a job and I was curious to learn how to develop my 60-second commercial. The feedback I received was very positive, so the event helped me confirm that the approach I had been using during my search was the right one.
Later in my professional life, I used the elevator pitch in a different context. After three months of working for the same company, the Vice President organized a networking breakfast with all our department´s teams. As I am used to networking during IABC France events, it was quite easy to introduce myself to almost all of the colleagues I didn´t know. At the very end, I looked for the opportunity to meet the VP… maybe it was a bit more than 60 seconds, but that brief discussion gave me enough time to increase my visibility and be given more responsibilities.
When asked by my peers at IABC France board to organize a networking event in February, I immediately thought of Bernadette´s elevator pitch because, besides being practical, dynamic and fun, it had been useful for me inside and outside a company and in different moments of my career.
Our IABC France soirée started with informal networking time and the introvert´s sketch from Bernadette to create a convivial atmosphere. The actual elevator pitch exercises were done standing and in rotating pairs. Before starting, we had to identify the person we wanted to impress: the CEO of the company we want to work for, a recruiter, a client, an investor, or other.
We had 60 seconds to greet, state our value proposition, and call up to action. When the bell rang, we knew it was time to wrap up. After each exercise, an individual feedback form was filled out by our peer to identify the good points and the areas of improvement. As the rotation continued (about five in one hour), we could change the person we would like to meet in the elevator and get practice delivering different elevator pitches based on a different target.
Because I had done the elevator pitch exercise before, I thought it was going to be easy; however I realized that -compared to my job search context in the past- I was lacking a clear objective and an ideal target, so it was harder to come up with a pitch. Regardless of our professional situation, we can always meet someone we would like to impress (through internal or external networks), so here are some tips on how to prepare and improve an elevator pitch:
– Identify your target and their need
– Be clear and concise on who you are, and how what you do fills your target need
– Prepare your call to action (the reason to make contact again)
– Always carry your business cards with you
– Practice your elevator pitch in different situations with different targets
– Register/videotape your pitch or practice with a colleague or coach
– Try to keep it to 60 seconds
Next time you meet the person you want to impress, what will you say?

By Tatiana Orozco

Communication Par Excellence: At the Leadership Table with Russell Grossman

Join us on Thursday March 26, from 6:30 to 9:30 pm.
American University of Paris, Combes Building Room C-104, 6 rue du Colonel Combes, Paris 75007

SIGN UP FOR YOUR SEAT NOW!
Members and AUP students: Register for FREE
Non-Members: Online registration 35 Euros (40 Euros at the door)

Russell Grossman will speak on how to efficiently manage communications across various units. Russell Grossman is the Communications Director for the UK Government’s Department for Business.

We will announce our EuroComm15 scholarship recipient(s) with our regional Chair, Michael Nord, who will also visit from the Netherlands. Michael is leading one of Europe’s signature conferences for professional communicators in London on 12-14 April and will share highlights of this bi-annual conference, which coincides with the 800th anniversary of the Magna Carta this year.

For more information on the evening.

Communications Par Excellence – at the leadership table with Russell Grossman

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Join us on Thursday March 26, from 6:30 to 9:30 pm and learn from Russell Grossman.
American University of Paris, Combes Building Room C-104 6 ave Colonel Combes Paris 75007

Russell Grossman, Group Director of Communications for the UK government’s Department for Business, Innovation & Skills, and the Chair of IABC’s International Executive Board will be in Paris on March 26, 2015. To coincide with his visit, IABC France is organizing a seminar to tap on his expertise and experience as a well-respected senior communication professional.

Russell is responsible for communications strategy and standards across its 48 agencies, and non-departmental public bodies. He administers and manages an annual communications spend of £30M with an overall 625 strong staff, covering campaigns, media relations, internal communications, digital communication, stakeholder engagement and corporate communications. Actively involved in IABC since 2002, holding various board positions, he is currently the global chair for the 13,000 member strong global association of business communicators.

As a senior communications manager with budget and team responsibilities, how are you strategically aligning your communication operations to your organizational goals? Are you running communications like a business-critical service, with a say at the leadership table?

Join Russell to learn how he is doing this with a communications management model that achieves results and saves thousands for the UK government! Currently in the second phase, extending to the Civil Service, he has set about defining the way government practises organizational communications and leadership communications to have real impact.

Russell will speak about the model he introduced to transform internal communications and leader engagement across the UK Government’s 354 bodies with 395,000 people, including some 4,000 communicators.

Program
6:30 pm Registration & Get to Know Russell & Michael
7:25 pm Welcome and Introductions
Brief Keynote
Presentation & Talk by Russell Grossman
Q&A
8:30 pm Michael Nord on EuroComm15
IABC Fr EuroComm15 Scholarship Recipient(s)
8:50 pm Networking Resumes
9:30 pm End

Who Should Attend – Communication Professionals Who Are:
• Strategic advisors & consultants with communication businesses and agencies
• Budget owners and team managers of large global companies and multi-lateral organizations
• Generalists aspiring to senior managerial and corporate roles
• Masters students in organizational/internal and corporate communication

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We will also announce our EuroComm15 scholarship recipient(s) with our regional Chair, Michael Nord, who will also visit from the Netherlands. Michael is leading one of Europe’s signature conferences for professional communicators in London on 12-14 April and will share highlights of this bi-annual conference, which coincides with the 800th anniversary of the Magna Carta this year.

To Follow IABC France Professional Development Events:
• www.france.iabc.com
• @iabc_france
• IABC France emailers
• IABC France LinkedIn groups

EuroComm 2015 is just days away!

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Don’t wait another minute. Sign up now for EuroComm 2015. So much value in store! If you’re an IABC member you can win a scholarship! Or join today! Register now!

Meet Michael Nord, Regional Chair of IABC EMENA, who’s leading this signature conference this year. Michael will be in Paris on 26 March to give us a firsthand insight on what’s in store.

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