IABC France is getting a fresh start this spring

Our website will be back soon with a fresh new look — part of IABC’s global rebranding — and more dynamic content.

In the meantime, bear with us while we work behind the scenes to prepare the new site.

“If Not Us, Then Who?”| A communicator’s experience of COP-21”

Life is short — join IABC France at Point Ephémère on Wednesday, 9 December 2015 | 19.00-21.00

You will only pay whatever you eat or drink at the venue, but please register on Weezevent so we know how many people to expect.

IABC France is offering an exclusive opportunity to visit the “If Not Us Then Who” exhibit and hear an insider’s account of the road to the Paris climate change talks.

Featured speaker: Sophia Cheng, member of IABC UK, will talk about her work on “If Not Us Then Who”, which asks the question “Who is protecting our forests?” A series of stories filmed over the past two years in preparation for COP-21 help us to better understand how the lives of indigenous people around the world are interwoven with the forests they inhabit. The communities are guardians of the forests and dependent on these fragile natural resources for survival and well-being.

Recognised by the Institute of Internal Communications as one of the top ’30 under 30′ in the Internal Communications industry in 2012, Sophia has been the Director of With Many Roots, an agency helping groups and organizations to communicate more effectively since 2014. She is also Communications Manage of Handcrafted Films. Both organizations are supporting the “If Not Us Then Who” project.

Special Networking Soirée to Close 2014-2015

Join us on Wednesday, July 1st at AUP for our closing event of the 2014-2015 IABC year, a professional networking soirée around cultural exchange.

Our featured speaker, Angela Sinickas will explain how to help executives adapt their large-group presentations through cultural intelligence. But first, we’ll start with a quick review of the year and the outcome of the virtual Annual General Meeting (AGM) — members would have received instructions on how to participate in the virtual AGM online at their convenience.

The evening will close with networking and mingling over refreshments. We look forward to seeing you one more time before the summer break.

Prior online registration is required (for building security and catering).
IABC Members & AUP students – 10 euros
Non-members – 20 euros

Develop Your Leader’s Cultural Intelligence

Senior executives often communicate with employees and others through large-group meetings. However, communication effectiveness is perceived differently from culture to culture. This poses a challenge to executives leading in multi-national environments. Angela’s talk will introduce a Cross-Cultural Communication Guide for conducting large meetings to provide practical tips for how to adapt the way executives communicate when facing different cultures to help them become more effective leaders.

A copy of the Guide will be provided to all those attending the meeting. It includes a self-assessment tool to identify presenters’ own norms on seven characteristics of culture, and then includes detailed advice on how to adapt their approach for meetings in terms of content, format and timing when in countries that are very different from their own. Some of the seven cultural scales affecting meeting design include egalitarianism vs. hierarchy, individual vs. group focus, and low-context vs. high-context communication.

Angela Sinickas is CEO of Sinickas Communications, Inc., an international consulting firm specializing in measuring the effectiveness of corporate communication. She has written over 150 articles about communication (available on her website www.sinicom.com) and has spoken with groups in 32 countries. She is a highly sought after speaker and has always been highly appreciated by IABC France audiences when in Paris.

She has a master’s degree in leadership and is an accredited business communicator through the International Association of Business Communicators.

Billetterie Weezevent

On AGM Voting and the year that was …


Dear IABC friends,

How time has flown! 2014-2015 board term is coming to an end to make way for new thinking and new ideas.

As outgoing chapter president, I wanted to thank our active members and non-members who constantly challenge us to make IABC France better. It’s been a busy year, with the chapter receiving some solid support from regional and global IABC, with visits from IABC global chair and vice chair.

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Despite some unavoidable lows in recent months that affected chapter momentum, IABC France had a stellar outing all round, largely due to the collaborative efforts of our leadership team and volunteers and continued partnership with AUP. Read about it in the IABC France 2014-2015 AGM report

The time has come now for members to vote in a new board of officers and leadership team – by 30 June. It’s also time to think about how you’d like to invest in your development as leaders in business communication.

If shaping IABC to advance your leadership skills and career speaks to you, how about leading the chapter as president? We are looking for attitude and drive rather than expertise and experience – someone who appreciates valuable pro bono work and rises to the challenge. Learn about our IABCFr Leadership Charter & Values 2014-2015. Email me if interested: eleelavergne@gmail.com

Be sure to check if your membership lapsed. As long as you renew immediately, you still get to vote and be eligible to serve as a chapter leader for 2015-2016, starting in July.

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Finally, I invite you to join us for a last toast before summer holidays on 1 July, and meet Angela Sinickas who will be in town to talk about “Developing your leader’s cultural intelligence”.

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Eileen Lee Lavergne

Revolutionize communications to meet new demands

A case study from UK Government Communications
Russell Grossman ABC, IABC International Chair & Group Communications Director UK Department for Business, Innovation & Skills.
26th March 2015/ IABC France/American University of Paris

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Budget cuts. Sizing down. Doing more with less. Does this sound familiar? This was exactly where UK Government Communications found themselves in 2010 with the arrival of the coalition government.
Before you stop reading because you don’t work for a government, you’ll be interested to discover that much of what UK Government communications has implemented can be easily transposed to businesses and associations of any nature. “This is fundamentally because audiences all react the same, apart from a few specificities”, informs Russell Grossman, IABC Global Chair.
The Government has increasingly decided to move towards an audience-based communication instead of policy-based campaigns. In the same way, companies now create conversations with their customers instead of running product advertising.

This new approach was driven by four catalysts: Why People are so important“>People & Government Communication Service, where all campaigns, leaflets, guidance and even the Government Communication plan can be downloaded. This would be a surprisingly transparent and modern approach for any institution, notes Russell. The success of this initiative supports the IABC Chair’s advice that communicators should focus on, “building digital services, not websites”.


The teams have defined clear priorities for government communications. Campaign design principles and techniques, mnemonicised as OASIS and EAST, are available to ensure that all campaigns are effective in engaging with audiences. “But how do you ensure that you reach all of the population when many are not connected to the Internet?,” asks an IABC attendee. Telephone numbers are visible on all collateral and outdoor & press advertising are still an important part of each campaign.

What skills will communicators need in the future?

With the digital era fundamentally changing the way we communicate, what will the future communicator look like? The Press Office has already died, the media handler is just being born, but it’s really integrated communicators who will win the race. The fundamentals still remain the same, it’s all about understanding how people tick.

Kasha Dougall/ Member Outreach/ IABC France

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