Brand Content: The Enterprise as Publisher
Brand content has been referred to as the art of communicating with your customers and prospects without selling. It goes by many names: brand content, branded content, content marketing, and more.
- Date:
- 23 Nov 2011
- Time:
- 19h-21h
- Place:
- American University of Paris, 6, rue du Colonel Combes, Paris 7th
- Fee:
- Free for members, 30 Euros for non-members
How do these types of content differ from what we’ve been producing all these years? Do enterprises really have to become publishers to be successful in these fields? IABC France is very lucky to have three hugely qualified speakers to come discuss the topic with us.
Daniel Bô and Alexandra Marsiglia are, respectively, President and Research Director of marketing research firm Quali/Quanti, as well as thought leaders on brand content in France. Daniel runs the BrandContent.fr websites, and is the author of the book: Brand content: Comment les marques se transforment en médias. Daniel and Aurélie will talk about brand content in general: its history, its different manifestations (from content marketing to branded entertainment), and why enterprises are adopting this approach today.
Marc Mossé is Director of Public and Legal Affairs for Microsoft France, and heads the program called Regards sur le Numérique (RSLN). Marc will talk about the program: what it is, how it came about, how it fits into a wider communications strategy, and how its success is being evaluated.
Interested? Intrigued? So are we, so don’t wait, register now!